Months ago I took Savvy Company's Craft Beer 101 class hosted by Paul Meek of Kichesippi Beer Co.; I learned about different styles of beer making, how to properly taste beer and how to pour a perfect pint. During a segue, Paul held up a brightly coloured bottle with strange green zombie hops and asked if we liked the labelling. I didn't, I've passed on this beer before on the LCBO shelves thinking that the company that made it probably spent too much time on the packaging and not as much time on the beer. He poured the class a sample of the suspect beer, Flying Monkeys Netherworld Cascadian Ale, and I was surprised. Instead of the swamp water I was expecting, I tasted sweet malts, chocolate and an amazing amount of hops - it was wonderful! My beer label discrimination was making me miss out on some truly awesome beers.
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